ABOUT
PFP IS AN INTERNATIONAL TEAM OF CREATIVE MINDS, EACH CHOOSING ANONYMITY TO EXPRESS THEIR CREATIVITY THROUGH DISTINCT PERSONAS. TOGETHER, THEY AIM TO DISRUPT TRADITIONAL FASHION NORMS, USING PFP AS A PLATFORM FOR BOLD SELF-EXPRESSION AND BOUNDARY-PUSHING INNOVATION //
INSPIRED BY THE REBELLIOUS STREET FASHION OF THE 90S AND 00S, PFP EMBODIES THE SPIRIT OF AN ERA MARKED BY MUSICAL REVOLUTIONS, UNIQUE STYLES, SEXUAL FREEDOM, AND CREATIVE MADNESS. THE BRAND RECREATES THE VIBE OF TOKYO STREETS, NEW YORK PARTIES, AND OTHER ICONIC CULTURAL SCENES, USING FASHION TO EXPLORE ITS LASTING IMPACT ON MODERN CULTURE AND BEHAVIOR //
PFP REDEFINES THE CONCEPT OF SIZING, ALL ITEMS DESIGNED TO LOOK INCREDIBLE ON A VARIETY OF BODY TYPES AND HEIGHTS. WITH INNOVATIVE CUTS AND A ONE-SIZE-FITS-ALL CONCEPT, PFP DOESN’T HAVE UNNECESSARY SIZE STOCKS AND OVERPRODUCTION. OFFERING ENDLESS STYLING POSSIBILITIES, THE BRAND EMBRACES INDIVIDUALITY AND FREEDOM, ENCOURAGING PEOPLE TO EXPRESS THEIR TRUE SELVES THROUGH FASHION //
PFP IS COMMITTED TO SUSTAINABILITY AND ETHICAL PRACTICES, SOURCING EUROPEAN MATERIALS AND REDUCING WASTE BY IGNORING TRADITIONAL SIZE THEORIES //
Behind the Scenes //
Watch as our creative director cuts and assembles a paper model to perfect the print placement and envision how the sweatshirt will look once it’s made.
Design and artistic details are essential to Psycho Funky Punk. This is one of many steps we take to create unique pieces. Precise print positioning is a collaborative effort involving artist, creative director, pattern maker, technologist, and seamstress.
This process also helps us avoid unnecessary fabric waste and overproduction, aligning with our sustainable practices.